'About 1,000 people compared to the previous year even in the early opening of the full moon ↑'K-League continues to be a box office hit in the early stages, increase the audience revisit rate!
'About 1,000 people compared to the previous year even in the early opening of the full moon ↑'K-League continues to be a box office hit in the early stages, increase the audience revisit rate!
Blog Article
For the K-League to take a bigger leap forward, it should pay attention to the revisit rate of fans visiting the stadium.
An average of 12,327 spectators visited the soccer field during 36 matches of Hana Bank's K League 1 2025, which lasted until the sixth round. The season's opening was held 15 days earlier than usual, and despite the chilly weather, fans were enthusiastic about the event. If this trend continues, fans can expect to break the record of the largest number of spectators in a single season, which stood at a total of 2.58,585 last year and 11,003 per game.
The Korea Professional Football Association emphasizes the "revisit rate" of fans for the K-League's steady success. "Earlier this year, the federation analyzed cases of increased attendance in other sports through workshops," a source at the K-League said. "We are also seeking to establish an integrated system to calculate the rate of revisiting K-League spectators by next year or the year after."
The rate of revisiting is directly related to the increase in actual spectators. FC Seoul, which drew the largest number of spectators among K-League clubs with 501,091 last year, saw a whopping 12 percent of revisiting per person. The increase in revisiting rates goes beyond the increase of overall spectators, creating a virtuous cycle of creating a sustainable source of income for clubs and reviving the entire league.
However, there is still a long way to go in order to increase the rate of revisiting. The key to increasing the rate of revisiting is to increase satisfaction with the experience of visiting stadiums. This year, the federation sought to improve the quality of spectators' viewing by establishing "Guidelines for K-League Stadium Facilities Standards." The level of stadium facilities will be quantitatively assessed in 19 details in six categories: viewing facilities, game zones, related facilities, media facilities, safety and medical facilities, eco-friendly and sustainable facilities. However, as the problem of "rogue grass" and inconvenient traffic around the stadium is still being raised, it is necessary to overhaul facilities that can be felt by spectators. 메이저놀이터
Establishing a healthy fan culture is also a task to increase K-League spectatorship from a long-term perspective. The first step is to eradicate "vicious fan culture." Shortly after the match between FC Anyang and Jeonbuk Hyundai took place at Anyang Sports Complex on June 30, a fan behind the Jeonbuk bench cursed at the Jeonbuk coaches, raising eyebrows. In order to prevent such a situation, strong punishment and fair play campaigns at the level of the league are urgently needed, as well as self-reflection by spectators.